The murder-themed ad campaign enabled fans to send fake news stories to unsuspecting friends that would lead them to believe their lives were in danger. The plan was to use gotcha-grams as a promotional tool. It seems the only thing she killed with that photo was her own career. "I lost everybody - I had Chelsea Clinton tweeting against me!" Needless to say, Griffin will be on damage control for a long time to come. "I am no longer sorry, the whole outrage was B.S.," she told an Australian news network (via Deadline). Griffin issued a tearful apology, but later took it back. Many of the venues where she was scheduled to perform her stand-up routine were forced to cancel due to threats of violence at the their locations, and she even lost her long-running New Year's Eve gig with Anderson Cooper. In an interview with The Hollywood Reporter, Griffin claims that she received so many death threats that the FBI deemed she was under a "credible threat." She was also investigated for possible conspiracy to assassinate, and that wasn't all. Her critics were harsh and some of her friends were even harsher. In May 2017, a photograph of Griffin holding a bloodied effigy of President Donald Trump's head began circulating online.
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